Japanese cosmetics giant Kanebo discovered more differences than expected between women in five Asian cities when the results of its six-month study were revealed this month.
The aim of the study was to find out what the female citizens of Tokyo, Seoul, Taipei, Shanghai and Beijing had in terms of work expectations, personal aspirations, five-year goals and their attitudes to cosmetics.
Tokyoites differed the most from the other four, where respondents valued a work-life balance, but wore the most make-up.
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